Clueless about what to do this Valentine’s Day? Slide over to Williams Sonoma and pick up a box of their Sugar Cookie Mix. I have some cute and simple ways you can turn this recipe into the highlight of your Valentine’s Day! While you’re there, don’t leave without checking out the entire Valentine’s Day collection. This year, I got the cutest apron to show I mean business in the kitchen and they even make a size for the little ones.

Heart Apron (Children & Adults), $19.95 – $39.95, William’s Sonoma

Before we get started, here’s a few words from yours truly!

Shopping list: 

For the cookies!

  • Flour
  • Butter
  • Eggs
  • Sugar
  • Wax paper

For the decorations!

  • Powdered sugar
  • Milk
  • Food coloring

Let’s get baking! 

1. Using your electric mixer, beat the butter and sugar together until creamy. Add your egg and continue to beat. Add cookie mix and beat until smooth.
2. Shape the dough into a flat circle and wrap it tightly with plastic wrap. Refrigerate the cookie dough for at least 3 hours or overnight to set. 

3. Once the dough is set, take it to a clean surface. Line your surface with flour and roll out the dough while continuing to dust with flour as needed.  It can get messy, but this is my favorite part!
4. Preheat the oven at 350°. Using cookie cutters, cut out cookies and place them on an oiled cookie sheet. Simply re-roll the excess dough and cut out more!
5. Bake until cookies are golden brown on the edges. 12- 14 mins. Let cookies cool for 5-10 minutes by transferring to a cooling rack.

Let’s get decorating!

The easiest and tastiest icing recipe ever.

1. Combine 1 cup of powdered sugar, 3 tsp of milk, and a few drops of food coloring.
2. Once combined, add into a ziplock bag and cut the corner tip for piping.
3. Repeat steps 1 and 2 to create more colors!

Take a peek at my piping skills!

Get super creative with it by adding gummies or different color sprinkles while the icing is still wet. After decorating each cookie, let them dry for 2-4 mins before serving. 


Samantha E is a creative Washingtonian consultant with a keen eye for details. After growing up in Arkansas she ventured to North Carolina where she earned her bachelor’s in business administration from Bennett College for Women. Samantha then moved to the district to pursue her professional career in business development, she started the Samantha E brand and blog as a creative outlet along the way. She has an extensive background in visual imagery and brand story consulting with a passion for helping others show up in the most visionary way. Samantha E’s value lies in the ability to collaborate with clients to create a breathtaking story for people and brands. She has worked in retail and the personal styling world for major brands like Banana Republic, Gap and Trunk Club. When she is not creating content over on Samantha E  you’ll find her on IG at S.E.COLE, eating her way through different cities, exploring the outdoors and cooking yummy meals at home.