Lexus is bringing its immersive “Discover Your Energy” pop-up experience to four U.S. cities this year, inviting guests in Scottsdale, Arizona; Plano, Texas; Cleveland, Ohio; and Bethesda, Maryland to explore some of the brand’s electrified vehicles through a visually striking and interactive event.
Bethesda Row, Bethesda, Maryland – September 4-7, 2026
“Discover Your Energy” is designed to bring Lexus electrification to life in a way that feels immersive, expressive, and personal,” said Sam Wintermyer, Lexus Marketing General Manager. “By combining digital storytelling, sensory design, and some of our electrified lineup, we’re giving guests a new way to connect with the innovation and luxury that defines the Lexus experience.”
Lexus Energy Categories
- Flow: Aligned with the ES, representing smooth and effortless luxury.
- Radiance: Aligned with the NX, representing bright and dynamic style.
- Future: Aligned with the RZ, representing cutting-edge all-electric innovation.
- Regeneration: Aligned with the RX, representing self-charging hybrid balance.
- Ignition: Aligned with the TX, representing bold and high-capacity momentum.
- Precision: Aligned with the TZ, representing sharp and calculated control.
FLOW – ES
You appreciate comfort done well. Whether it’s a weekend getaway or the drive getting there, you’re drawn to experiences that are easy to enjoy. Like the ES, your energy flows naturally, bringing balance and ease to every journey.
RADIANCE – NX
You like discovering new places, trying new things, and putting your own stamp on the world around you. You’re drawn to experiences with personality. Like the NX, your energy is radiant, infectious, bringing excitement and a fresh perspective wherever you go.
FUTURE – RZ
You’re always curious about what’s next. Whether it’s a new idea, a new technology, or a better way of doing something, you’re eager to explore it. Like the RZ, your energy is future-focused, always looking ahead instead of standing still.
REGENERATION – RX
For you, the best way to recharge is to get out and do something. New places, meaningful experiences, and time well spent keep your energy moving in the right direction. Like the RX, your energy is regenerative—always finding ways to refresh and renew itself.
IGNITION – TX
You’re at your best when people are around. Family, friends, and shared experiences give you energy. Like the TX, your energy ignites possibility, creating room for connection, adventure, and whatever comes next.
PRECISION – TZ
You like having a plan. You’re organized, thoughtful, and rarely leave things to chance. Like the TZ, your energy is precise—focused on getting the details right and making the most of every opportunity.
